I. Managing the Business and Marketing Plans:
20 Strategies and Tactics to be Evaluated.
II. Market Research Techniques:
12 Strategies and Tactics to be Evaluated.
III. Identifying the Unique Company Advantages:
23 Strategies and Tactics to be Evaluated:
IV. Assessing the Competitive Environment:
13 Strategies and Tactics to be Evaluated:
V. Advertising Techniques:
34 Strategies and Tactics to be Evaluated:
VI. Merchandising Techniques:
49 Strategies and Tactics to be Evaluated:
VII. Public Relations and Promotions:
16 Strategies and Tactics to be Evaluated:
VIII. Sales Goals and Forecasting:
14 Strategies and Tactics to be Evaluated:
IX. Implementing the Marketing Plan:
10 Strategies and Tactics to be Evaluated:
X. Improving the Company Image:
23 Strategies and Tactics to be Evaluated:
XI. Techniques that Make it Easy for Customers to Buy:
46 Strategies and Tactics to be Evaluated:
XII. Employee Marketing and Sales Attitudes:
48 Strategies and Tactics to be Evaluated.
XIII. Techniques that Support the Sales and Marketing Process:
24 Strategies and Tactics to be Evaluated.
XIV. Direct Advertising Techniques:
56 Strategies and Tactics to be Evaluated.
XV. Indirect Advertising Techniques:
38 Strategies and Tactics to be Evaluated.
XVI. Strategies that Attract Attention:
26 Strategies and Tactics to be Evaluated.
XVII. Other Profitable Marketing Techniques:
28 Strategies and Tactics to be Evaluated.
XVIII. Trade Show Strategies:
XX Strategies and Tactics to be Evaluated.
XIX. XXXXXXXXXXX Strategies:
XX Strategies and Tactics to be Evaluated.
XX. XXXXXXXXXXXX Strategies:
XX Strategies and Tactics to be Evaluated.
XXI. XXXXXXXXXXXXX Strategies:
XX Strategies and Tactics to be Evaluated.
XXII. XXXXXXXXXXXXXX Strategies:
XX Strategies and Tactics to be Evaluated.
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The Marketing Audit is currently a work-in-progress and will be completed in approximately three to six months. On a case-by-case basis I will sell a preliminary, but incomplete, version of this highly action oriented checklist. If you can't wait for the first published release and want to conduct a Marketing Audit of your business today, then call me for a quote.
arketing is a strategic weapon! Are you taking full advantage of all your internal assets in a highly leveraged way that will grow and build your company profitably? The Marketing Audit will help your company to:
hile many of the tactics and strategies described herein can be applied toward most any type of business, all of them do not apply in all marketing environments. Some of the strategies are for small and medium size businesses while others are for larger business. Some of the strategies and tactics may apply only in a very specific situation such as in a retail, service or manufacturing marketing campaign. Some tactics and strategies are free, many have minimal cost, and others may require a substantial investment. Some require only an attitudinal change while others may require a change in a process or a procedure. And, some strategies may be in conflict with other suggestions depending upon either your competitive environment, or how you have positioned yourself in the marketplace. However, all of these topics merit your consideration as you begin to develop a strategy for implementing a "continuous improvement process" for your business.
ompetitive Advantage: As it is with your company, your competitors are also looking for opportunities where they can find a marketing advantage. If you don't take pre-emptive action to improve your marketing strategies and tactics on a regular basis, your competition will leave you behind in the marketplace. Revenue, profitability, and customer satisfaction will then suffer. However, implementing one or two minor improvements based on this self-assessment process could possibly result in 10X, 20X or 100X return on both the time and money you have invested in this process. Make an investment in both yourself and your business by purchasing this checklist, and then conduct the audit! Your customers will be glad you did. And, when the results show on your bottom line, you will be glad you did also.
